Financial terms of the agreement have not been disclosed.Īngela Courtin, YouTube’s Vice-President, Brand Marketing, stated, “ YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and video on demand (VOD) content.”
‘Los Angeles Times’ further stated that the theater is part of a 10-year naming rights deal between YouTube and Hollywood Park, an Inglewood development backed by the National Football League (NFL) team Los Angeles Rams owner Stan Kroenke.
